Unlock Your Full Potential with
Personal Training, Triathlon Coaching & Sports Massage
Train smarter, recover faster, and achieve your goals. Whether you're training for your first race or aiming for a personal best, we offer coaching and recovery plans to keep you at your peak.
Why choose Lawless Coaching?
Train Smarter, Race Faster – Unlock your full potential with personalised coaching designed to elevate your fitness and performance.
Trusted by Athletes at Every Level – From beginners to experienced athletes, we help athletes achieve their goals with expert guidance and support.
Recover Stronger, Perform at Your Best – Stay injury-free and energised with sports massage therapy that supports your training and recovery.
Personalised Coaching, Built Around You – Whether you want to build endurance, improve strength, or prevent injuries, we’ve got you covered.
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Sophie
As a complete triathlon beginner, I was really nervous about getting started but Alex quickly put me at ease developing a tailored coaching plan to suit me and my goals. She helped me with everything from building strength and fitness to successful event prep and planning.
Whether you’re a seasoned pro or complete beginner like me, would 100% recommend Alex to help you achieve your goals.
Oli
Alex at Lawless Coaching really goes above and beyond for her clients. The training schedules are easy to understand and Alex is always available to answer any questions you may have. I would 100% recommend Lawless Coaching.
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Pat
Alex at Lawless Tri Coaching really helped me with my first full-distance/IM triathlon event in July 24. Thorough and well thought out daily training plans gave me accountability based on her huge experience.
Really changed how I approached the event.
Thanks!
Sam
From the initial phone call Alex was helpful and knowledgeable. She programmed my training on a weekly basis to ft in with my busy work schedule making it all personal to my needs.
Together we set a target for my first 70.3 and smashed it!
If you're looking for a coach I don't think you'll find someone with as much passion as Alex.
Lawless Coaching Success Stories
Triathlon Coaching
Whether you're training for your first sprint triathlon or chasing a new Ironman PB, our coaching is built around you. We also provide coaching for single sport training.
Delivered through TrainingPeaks, a leading app-based platform, our personalised plans help you train smarter and race stronger.
What's included:
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Custom Training Plans – Tailored to your goals, schedule, and lifestyle
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Session Feedback – Real-time insights to fine-tune your progress
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Unlimited Support – Reach out anytime via email or text
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Regular Check-Ins – Stay on track with scheduled Zoom or phone calls
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Race Day Prep – Get strategic guidance to feel confident and ready
We offer both online and face-to-face coaching, with optional in-person sessions available on request.
Personal Training
Serving Harpenden, Hemel Hempstead and surrounding areas, our personal training services are designed to be flexible and goal driven. Whether it’s your first time in a gym or you’re looking to level up, we can help you get real results.
What's included:
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Tailored Workouts – Customised to your fitness level, goals, and schedule
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Expert Coaching – Build strength, improve endurance, and master technique
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Flexible Locations – Train at home, outdoors, or in our fully equipped gym
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Injury Prevention – Learn proper form and movement for safe, effective training
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Motivation & Accountability – Stay focused with consistent support and encouragement
Train where you feel most comfortable—whether that’s in your home, outside, or in our private gym space.
Sports Massage
Ideal for athletes and anyone experiencing physical strain from training, work, or prolonged sitting, our sports massage treatments help your body recover, reset, and perform at its best.
What's included:
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Injury Prevention – Address muscle imbalances and reduce the risk of strains
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Faster Recovery – Boost circulation and ease muscle stiffness
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Improved Mobility – Increase flexibility and range of motion
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Pain Relief & Postural Support – Ease tension from exercise, desk work, or daily stress
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Stress Reduction – Lower cortisol levels and support mental well-being
Regular treatments support faster recovery, better movement, and overall physical health—so you can keep doing what you love, pain-free.
Coaching and Sports Massage Services
Your Coach, Alex
Hi, I'm Alex
A busy mother of two with first-hand experience of training alongside full-time work and raising a family. I am passionate about helping athletes achieve a balance between their training goals and the demands of everyday life.
My long-standing love of sport and fitness has seen me complete multiple marathons, long-distance swims, sportives and triathlons .
I am a certified British Triathlon and Ironman University coach, Level 3 Personal Trainer, Level 3 Sports Massage Therapist, and an STA-qualified Swim Teacher. My qualifications reflect my commitment to providing high-quality coaching and support for athletes at all levels.
I take an analytical approach and love to implement what is sometimes the simplest of changes to technique or approach that can make a big difference to performance and ultimately your enjoyment of sport.
I have a wide range of clients from mid-life women training for the first time to experienced athletes looking to level up.
Frequently Asked Questions
Get in Touch
I’d love to be part of your journey! Get in touch and let’s talk.
Email me:
Call or message:
07587 523 479